In a blog for Labour List [New media command and control doesn't work: we need to embrace and engage] Lord Peter Mandelson said that
“when it comes to new media we have to recognise that the days of command and control are over. Instead we need to learn to embrace and engage.”
He preceded this remark, however, by saying that he was rather proud that
“...no-one has been more identified with message and campaigning discipline than myself, ... because, during the 1980s... we were in hand-to-hand combat with an almost universally hostile press,”
and that
“... we will still need loyalty and discipline, and that crucial other component, focussed, hard work.”
i.e. Mandelson still thinks he rules.
Read more: Command and Control and New Labour's non-ideas [click]
